Art Director Alex Palacios leads the global brand identity and design strategy at Blurb, the creative self-publishing platform for books and magazines based in San Francisco. Alex also worked at Fluid, Inc., creating award-winning work for clients such as Calvin Klein, The North Face, Oakley, Clorox, and Levi's. She is a vice president and co-founder of Pictoclik, a company that breaches emerging and established talent in the Bay Area film business. Puerto Rican raised and a fervent defender of storytelling, Alex thinks that no matter what the medium, no matter how beautiful the experience, a real story is at the core of meaningful work.